14-Day Settlement & Reserve Breakdown
Equali unpacks every bi-weekly Amazon disbursement into gross product sales, FBA fulfilment costs, storage charges, and reserve holdbacks before posting to FreeAgent.
Stop breaking down 14-day Amazon settlements by hand. Equali posts categorised sales, FBA fees, reserves, and VAT into FreeAgent, with 20% off for FreeAgent users.
Built for UK limited companies and sole traders selling on Amazon and running their books in FreeAgent.
Equali unpacks every bi-weekly Amazon disbursement into gross product sales, FBA fulfilment costs, storage charges, and reserve holdbacks before posting to FreeAgent.
Post Amazon sales, buyer refunds, advertising costs, and FBA fees to their own FreeAgent categories with your confirmed UK VAT settings.
Claim 20% off every Equali plan automatically when you select or connect your FreeAgent account.
Split 14-day Amazon settlements that cross a month end so your FreeAgent profit and loss stays accurate.
Keep Amazon FBA pick-and-pack fees and advertising deductions separate from gross turnover in FreeAgent.
Each Amazon settlement is marked as posted once sent to FreeAgent so a disbursement batch never lands twice.
Explain every Amazon bank deposit in seconds: When Amazon pays your bank every two weeks, the cash deposit never matches your gross sales because FBA fees, refunds, and rolling reserves were deducted first. Equali reconciles the full settlement report and posts the exact breakdown to FreeAgent.
Set up in minutes through the Equali app in Amazon's Appstore and FreeAgent OAuth.
Open the Equali app in Amazon's Selling Partner Appstore, sign in with your Amazon account, and connect FreeAgent.
Confirm your tax settings and pick the FreeAgent categories for Amazon sales, FBA fees, and refunds.
Check each 14-day settlement's reconciliation status and post the categorised breakdown to FreeAgent.
£15/mo£12/mo
+ VAT/sales tax where applicable
Not available at this volume
£30/mo£24/mo
+ VAT/sales tax where applicable
Not available at this volume
£75/mo£60/mo
+ VAT/sales tax where applicable
Not available at this volume
£Custom
+ VAT/sales tax where applicable
Scalable enterprise solutions for more complex requirements
| Feature | LiteStart trial | ProStart trial | PremiumStart trial | EnterpriseBook a demo |
|---|---|---|---|---|
| Sales & Payment IntegrationsIncludes eCommerce platforms (e.g. Shopify, Amazon) and payment providers (e.g. Stripe). May require additional setup. | 1 | 3 | Unlimited | Unlimited |
| Accounting IntegrationsIncludes accounting systems (e.g. Xero). May require additional setup. | ||||
| ERP IntegrationsIncludes ERP platforms (e.g. NetSuite). May require additional setup. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Data Update FrequencyHow frequently payment and order data is refreshed via API (where available). | Every 15 minutes | Every 15 minutes | Every 15 minutes | Every 15 minutes |
| Historical Data (On Setup)Amount of past payment/order data processed during initial setup (via API where possible). | 1 month | 6 months | 12 months | 12 months |
| Upload FilesUpload and map CSV, XLS, XLSX or TXT files directly in the Equali dashboard. | - | - | ||
| Multi-Currency SupportReconcile and report on transactions in multiple currencies. | ||||
| Multi-Entity SupportManage and reconcile data across multiple legal entities, subsidiaries or stores in one account. | - | |||
| Custom IntegrationsBespoke API connectors or custom development for proprietary or unique systems. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Custom WorkflowsBespoke workflow setup for your specific use case. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Categorisation & Tagging For Journal EntriesRevenue sub-ledger with categorised breakdowns for posting to specific journals (revenue, fees, etc). | ||||
| Journal Entry PostingDirectly post categorised journal entries to your linked accounting system. | ||||
| Link Journal Entries To Orders/PaymentsTrace and link posted journal entries back to the original order or payment record. | ||||
| Settlement ReconciliationReconciles settlements vs individual payments and related entries. | ||||
| Payment ReconciliationMatches payments from providers with orders from eCommerce platforms, including refunds and chargebacks. | - | - | ||
| Payment SearchSearch for any payment or order using several data points directly from the dashboard. | ||||
| Advanced Reconciliation ToolsBrowse reconciliation results, review reports, resolve breaks and understand why they occurred. | - | - | ||
| Custom Reconciliation RulesCustomisable reconciliation rules, including rule suppression, tolerance thresholds and more. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Cross-Platform ReconciliationsReconciliations across platforms e.g. Shopify store orders reconciled with Stripe payments. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Reconciliation Approval WorkflowA second approver reviews and authorises reconciliation changes before they take effect. | - | - | - | |
| CASS ReconciliationsSpecialised reconciliation workflows for CASS 15 safeguarding reconciliation and reporting. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Split Settlements At Month-EndSplit a settlement that spans a month end so each period's figures are accurate. | - | |||
| Customisable Analytics DashboardCustomisable analytics dashboard with advanced filtering, KPIs and reconciliation breakdown. | ||||
| ReportingStandard and customisable scheduled and on demand reporting. | Standard | Standard | Custom | Custom |
| Scheduled ReportsAutomated reports delivered on a chosen cadence (daily, weekly or monthly) via the dashboard. | Monthly | Daily, Weekly or Monthly | Daily, Weekly or Monthly | Daily, Weekly or Monthly |
| Ad-hoc ReportsGenerate custom reports on demand without waiting for a scheduled run. | - | - | ||
| Flexible Custom FieldsAdd customisable metadata fields to reporting data for better filtering and reporting. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Manual Financial EntriesAdd one-off financial entries directly, outside the automated feed, for cases the connectors don't cover. | - | - | ||
| Tax ItemsMapping and categorisation of tax rates and items from sales channels and payments, for accurate tax reporting and journals. | ||||
| Transaction ViewBreakdown of each transaction, showing all financial entries associated with the order, including sales, refunds, fees and tax. | ||||
| CASS DashboardDedicated view and analytics for CASS reconciliation. | Enterprise Only | Enterprise Only | Enterprise Only | |
| Help and supportAvailable support channels and documentation. | Help centre & support chat | Help centre, support chat & Slack | Help centre, support chat, Slack & phone | Help centre, support chat, Slack & priority phone |
| Accountant AccessDedicated read-only or restricted logins for accountants and external advisors. | ||||
Ready to get started?14-day free trial on self-serve plans | PremiumStart 14-day trial | EnterpriseBook a demo | ||
"Thanks to Equali, we are able to control in detail the end-to-end flow of all transactions processed, giving us greater visibility and enabling us to detect any potential leaks or anomalies along the way."
Explore technical guides and architectures for automated reconciliation and accounting.
Journal entry automation creates the categorised accounting entries for your sales, fees, refunds and payouts without anyone typing them, and reconciles them back to the orders and settlements they came from.
Should you build automated reconciliations in-house or buy an off-the-shelf specialist product? The factors to weigh, from opportunity cost and complexity to maintenance.
Equali connects Amazon to FreeAgent through the Equali app in Amazon's Appstore. Open the listing, sign in with your Amazon account to link it, and each 14-day settlement posts to FreeAgent with sales, fees, refunds, and VAT split out.
Equali splits out Amazon referral fees, FBA pick-and-pack costs, and storage charges. It suggests standard FreeAgent categories like Bank/Finance Charges for fees and Sales for orders.
Equali tracks funds held back by Amazon in a reserve balance as part of each settlement. That way, the net payout in FreeAgent matches the actual cash paid to your bank.
Equali posts the tax Amazon provides on each sale, refund, and fee to FreeAgent. Where Amazon gives no tax for a line, Equali estimates it from the tax profile you confirm during setup.
Equali lets you post 14-day Amazon payouts as a summary or line by line, and splits settlements that cross a month end so your FreeAgent profit and loss stays in the right month.
Equali adds the 20% discount automatically when you sign up from this page or pick FreeAgent during sign-up. No promo code is needed at checkout.
Connect your channels and providers, and let Equali reconcile, categorise and post every transaction. Start free, or see it on your own data.