Skip to content

Zero-touch eCommerce accounting from Shopify to FreeAgent

Eliminate manual bookkeeping. Automatically post categorised sales, fees, taxes, and refunds from Shopify straight into FreeAgent, with 20% off for FreeAgent customers.

Effortless Shopify bookkeeping for FreeAgent businesses

Built specifically for UK eCommerce merchants and accountants using FreeAgent. Say goodbye to messy CSV uploads and manual bank explanations.

Direct FreeAgent Bank Explanation

Automatically reconcile Shopify Payments bank deposits against generated sales invoices and fee credits in FreeAgent with zero manual tagging.

  • Shopify
  • FreeAgent
  • FreeAgent
  • Shopify

Tax & Fee Line-Item Precision

Separate gross merchandise value, UK standard VAT (20%), zero-rated sales, shipping charges, and processing fees into distinct FreeAgent categories.

AUDIT ENTRY#10432
Posted · Verified
Gross Sale£49.99
VAT (20%, incl.)£8.33
Processing fee (2.9%)−£1.45
Net Payout SettledMatched to bank MT940
£48.54
Audit Ref: AUD-2026-9921Posted to FreeAgent · 14 Jun
  • Exclusive 20% FreeAgent discount

    Enjoy 20% off all Equali subscription tiers as an active FreeAgent customer.

  • No duplicate transactions

    Idempotent event matching prevents duplicate invoices or explanations, even across multi-currency orders.

  • Practice View for accountants

    Bookkeeping practices manage all client Shopify stores from a single unified dashboard without extra seat fees.

  • Daily automated settlement sync

    Payout batches are retrieved, reconciled, and posted to FreeAgent automatically every day.

AUDIT TRAIL#TX-94021
100% 3-Way Matched
01
Shopify Order#10432
12 Jun · Online Checkout
£49.99Gross Sale
02
Stripe Gatewaych_3N84x
Fee deducted: −£1.45 (2.9%)
£48.54Net Captured
03
Barclays SettlementMT940
Payout po_941 · 14 Jun
£48.54Settled In Bank
Variance: £0.00 (Zero Break)Ledger: Xero JE-8892

From Shopify checkout to FreeAgent ledger in real time

Keep your FreeAgent accounts up to date every single day without manual calculations. Equali aggregates your daily Shopify sales, generates itemised FreeAgent invoices, accounts for processing fees, and automatically matches incoming bank payouts. At month end, your FreeAgent bank accounts and sales ledgers balance perfectly.

Automate your FreeAgent books in three simple steps

Connect both platforms securely in under five minutes. No technical background required.

  1. 01

    1. Authorise Shopify & FreeAgent

    Connect your Shopify store and your FreeAgent company profile via secure OAuth with a couple of clicks.

    Integrations & Feeds
    XXeroAccounting
    Connected
    ShopifySales Feed
    Active
    StripePSP Feed
    Active
    XXero Authorisation

    Allow Equali to access Acme Corp Ltd?

    Allow access

    Connected to Xero

    Xero Connected
    Live
MonthlyAnnual Save ~17%

Lite

£14.40/mo£12/mo

1 store1 month of history on setup
  • 1 sales or payment integration
  • 2 click journal entry posting
  • Settlement reconciliations
  • Dashboard & standard reports
  • Payment Search
  • Tax Items
Start 14-day trial
Most popular

Pro

£28.80/mo£24/mo

Up to 3 stores6 months of history on setup
  • Everything in Lite
  • Up to 3 sales or payment integrations
  • Slack support
  • Daily, weekly or monthly scheduled reports
  • Multi-Store Support
Start 14-day trial

Premium

£72/mo£60/mo

Up to 5 stores12 months of history on setup
  • Everything in Pro
  • Unlimited sales or payment integrations
  • Custom reporting
  • Ad-hoc Reports
  • File Upload
Start 14-day trial

Enterprise

£Custom

Scalable enterprise solutions for more complex requirements

  • Everything in Premium
  • Unlimited stores
  • Unlimited payment providers
  • Unlimited sales channels
  • Unlimited integrations
  • Custom API access integrations
  • Priority phone & Slack support
  • Custom onboarding & training
Book a demo
Compare all features
Feature
EnterpriseBook a demo
Sales & Payment IntegrationsIncludes eCommerce platforms (e.g. Shopify) and payment providers (e.g. Stripe, PayPal). May require additional setup.13 Unlimited Unlimited
Accounting IntegrationsIncludes accounting systems (e.g. Xero). May require additional setup.
ERP IntegrationsIncludes ERP platforms (e.g. NetSuite). May require additional setup.Enterprise OnlyEnterprise OnlyEnterprise Only
Data Update FrequencyHow frequently payment and order data is refreshed via API (where available).Every 15 minutesEvery 15 minutesEvery 15 minutesEvery 15 minutes
Historical Data (On Setup)Amount of past payment/order data processed during initial setup (via API where possible).1 month6 months12 months12 months
Upload FilesUpload and map CSV, XLS, XLSX or TXT files directly in the Equali dashboard.--
Multi-Currency SupportReconcile and report on transactions in multiple currencies.
Multi-Entity SupportManage and reconcile data across multiple legal entities, subsidiaries or stores in one account.-
Custom IntegrationsBespoke API connectors or custom development for proprietary or unique systems.Enterprise OnlyEnterprise OnlyEnterprise Only
Custom WorkflowsBespoke workflow setup for your specific use case.Enterprise OnlyEnterprise OnlyEnterprise Only
Categorisation & Tagging For Journal EntriesRevenue sub-ledger with categorised breakdowns for posting to specific journals (revenue, fees, etc).
Journal Entry PostingDirectly post categorised journal entries to your linked accounting system.
Link Journal Entries To Orders/PaymentsTrace and link posted journal entries back to the original order or payment record.
Settlement ReconciliationReconciles settlements vs individual payments and related entries.
Payment ReconciliationMatches payments from providers with orders from eCommerce platforms, including refunds and chargebacks.--
Payment SearchSearch for any payment or order using several data points directly from the dashboard.
Advanced Reconciliation ToolsBrowse reconciliation results, review reports, resolve breaks and understand why they occurred.--
Custom Reconciliation RulesCustomisable reconciliation rules, including rule suppression, tolerance thresholds and more.Enterprise OnlyEnterprise OnlyEnterprise Only
Cross-Platform ReconciliationsReconciliations across platforms e.g. Shopify orders reconciled with PayPal payments.Enterprise OnlyEnterprise OnlyEnterprise Only
Reconciliation Approval WorkflowA second approver reviews and authorises reconciliation changes before they take effect.---
CASS ReconciliationsSpecialised reconciliation workflows for CASS 15 safeguarding reconciliation and reporting.Enterprise OnlyEnterprise OnlyEnterprise Only
Split Settlements At Month-EndSplit a settlement that spans a month end so each period's figures are accurate.-
Customisable Analytics DashboardCustomisable analytics dashboard with advanced filtering, KPIs and reconciliation breakdown.
ReportingStandard and customisable scheduled and on demand reporting.StandardStandardCustomCustom
Scheduled ReportsAutomated reports delivered on a chosen cadence (daily, weekly or monthly) via the dashboard.MonthlyDaily, Weekly or MonthlyDaily, Weekly or MonthlyDaily, Weekly or Monthly
Ad-hoc ReportsGenerate custom reports on demand without waiting for a scheduled run.--
Flexible Custom FieldsAdd customisable metadata fields to reporting data for better filtering and reporting.Enterprise OnlyEnterprise OnlyEnterprise Only
Manual Financial EntriesAdd one-off financial entries directly, outside the automated feed, for cases the connectors don't cover.--
Tax ItemsMapping and categorisation of tax rates and items from sales channels and payments, for accurate tax reporting and journals.
Transaction ViewBreakdown of each transaction, showing all financial entries associated with the order, including sales, refunds, fees and tax.
CASS DashboardDedicated view and analytics for CASS reconciliation.Enterprise OnlyEnterprise OnlyEnterprise Only
Help and supportAvailable support channels and documentation.Help centre & support chatHelp centre, support chat & SlackHelp centre, support chat, Slack & phoneHelp centre, support chat, Slack & priority phone
Accountant AccessDedicated read-only or restricted logins for accountants and external advisors.
Ready to get started?14-day free trial on self-serve plans
EnterpriseBook a demo

Trusted by UK merchants & bookkeeping practices

"Posting Shopify settlements into FreeAgent used to be our biggest headache at month end. Equali does the entire reconciliation and journal posting automatically."

Managing DirectorUK eCommerce Retailer

Related reading & guides

Explore technical guides and architectures for automated reconciliation and accounting.

Accounting6 min read

What is journal entry automation?

Journal entry automation creates the categorised accounting entries for your sales, fees, refunds and payouts without anyone typing them, and reconciles them back to the orders and settlements they came from.

Martin BurnMartin Burn · 22 July 2026
Read article
Strategy6 min read

Build vs buy: automated reconciliations

Should you build automated reconciliations in-house or buy an off-the-shelf specialist product? The factors to weigh, from opportunity cost and complexity to maintenance.

Martin BurnMartin Burn · 23 July 2026
Read article

Frequently asked questions about Shopify and FreeAgent integration

How does Equali sync Shopify transactions with FreeAgent?

Equali connects directly to Shopify via API, groups orders by payout batch, and creates balanced daily invoices and bank transaction explanations inside FreeAgent without manual entry.

How are Shopify processing fees recorded in FreeAgent?

Shopify processing fees are posted as distinct expense items or bill payments, ensuring your gross turnover and operational expenses are accurately represented for HMRC and Corporation Tax.

Does this integration support UK VAT and Making Tax Digital (MTD)?

Yes. Equali categorises sales according to your Shopify tax settings and maps them to standard, reduced, or zero-rated VAT codes in FreeAgent, keeping your MTD VAT returns 100% compliant.

How do I claim the 20% FreeAgent customer discount?

The 20% discount is automatically applied to your Equali subscription when you authenticate with an active FreeAgent account during onboarding.

Stop chasing reconciliations in spreadsheets

Connect your channels and providers, and let Equali reconcile, categorise and post every transaction. Start free, or see it on your own data.

Equali

Book a demo

Pick a time and tell us what you'd like to cover. All times shown in your local timezone (hosted from London).

Loading times…