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Automate eCommerce accounting in FreeAgent

Connect your eCommerce stores, marketplaces and payment providers to automatically reconcile and post into FreeAgent.

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Streamlined eCommerce accounting

Post reconciled, categorised journal entries to FreeAgent in seconds, saving time and reducing errors.

Connect your eCommerce marketplaces and payment providers for a single, real‑time view of every order, payment and payout.

Keep a complete, auditable trail from payment to payout to journal entry, so month‑end is simple and transparent.

Get priority support as a FreeAgent customer, from onboarding to month‑end close.

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Equali Ecosystem

Amazon

Etsy

Excel

CSV

Equali

FreeAgent

Setup in minutes with zero development

With connections to top payment providers, sales channels and accounting systems, you can get started with Equali in no time. File upload and SFTP support is available for more complex use cases.

1

Connect

Connect your eCommerce platforms, payments and accounting systems in minutes.

Integrations

Connected

Connected

2

Reconcile

Equail automatically reconciles your payments, orders and settlements in real-time.

Reconciliation Dashboard

#10457

£2,450.00

#10458

£1,200.00

#10459

£890.50

3

Review

Automaically find discrepancies, with clear reasons that help you resolve them quickly and easily.

Review Required

Payment Mismatch

£50.00

Payment Mismatch

£25.00

4

Complete

Post categorised journal entries directly to your accounting system, including tax.

Journal Entries

Sales

£15,240.00

Posted

Tax

-£2,503.32

Posted

Refunds

-£1,219.20

Posted

Fees

-£412.80

Posted

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Exclusive Pricing for FreeAgent Customers

FreeAgent customers save 20% on all subscription plans: no promo code required!

Orders per month: Up to 200

FAQs

What is Equali?

Equali is a UK-based technology provider, offering effortless reconciliations and accounting automation for single and multi-marketplace eCommerce merchants and omni-channel retailers.

Are you integrated with FreeAgent?

Yes - we're integrated with FreeAgent. Setup is simple and can be done in minutes with no engineering work using our quickstart guides.

Does this work with my eCommerce marketplaces and payment providers?

Yes! We're directly connected with your eCommerce marketplaces, including Shopify, and payment providers, including PayPal and Stripe. Premium subscription customers can also upload a csv or Excel file directly to our dashboard.

Need help? FreeAgent customers get priority support as standard. Contact us for help getting started.

How long does setup take?

Sign up for a trial and follow our quickstart guides to get started in minutes, or contact the Equali team if you'd like more support or have a complex use case.

How much does it cost?

Your subscription price is based on your subscription tier and order count. We offer an exclusive 20% discount to FreeAgent customers, which is included in the above pricing table.

Get early access